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Pieces of Jake

Project type

Ecommerce

Date

2025

A curated ecommerce platform sourcing and selling distinctive vintage fashion with an emphasis on quality, character, and cultural relevance.

Pieces of Jake is a digitally native vintage fashion store built around curated sourcing, strong visual identity, and direct-to-consumer ecommerce infrastructure. The brand focuses on individual garments with story, structure, and longevity — rejecting disposable fashion in favor of timeless pieces with character.

The platform integrates sourcing, photography, merchandising, pricing strategy, and logistics into a streamlined ecommerce experience. Each drop is intentionally curated, positioned, and released with brand consistency and operational discipline.

Strategic Focus: Brand positioning, product curation, visual direction, ecommerce architecture, logistics optimization, and direct-to-consumer growth.

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